Research & Analytics

In today’s highly competitive internet marketplace, many online business owners are turning to market research and analytics specialists in order to bridge the gaps in efficiency and quality within their companies. We have recently seen the emergence and importance of content management and information acquisition channels. Our team of research and analytics specialists knows that competition in the eCommerce marketplace is growing more intense every day.There are certain facts regarding online marketing research and analytics:

  • 49.6% of all websites use research and Google Analytics as a traffic analysis tool.
  • 1/3rd of consumers use social media to directly connect with companies while 75% agree on using social media for future purchaseserated for the first time.
  • 48% of searches start at top search engines and 26% on mobile apps .
  • Pinterest generates more referral traffic than the combined referrals from Google+, YouTube and LinkedIn
  • For 41% of US retailers, organic traffic brings in more customers than paid advertisements.

We also know that research and analytics are the primary marketing research tools used by websites in the following industries- Business, Education, Entertainment, News, Shopping, Technology and Travel

We can assist you by identifying key performance indicators, implementing systems and tools to monitor and track results, and by interpreting the results that will provide you with valuable insight. You’ll be able to identify relationships between your communications and other business results. Additionally, it will be easier for you to identify those relationships that develop across multiple communication media. Remember, the more you know about your target audience, the easier it will be to sell them your products or services. Give us a call at 044-22681003 or +91 8056811448 and let us discuss your project.